1. Introduce Yourself
Start by saying who you are and what you do. Whether you’re a creator, professional, or just sharing your lifestyle, giving a quick overview is key. This sets the tone for your whole profile.
Example:
“Hi, I’m [Your Name], a freelance graphic designer, creative thinker, and world traveler 🌍.”
2. Share What You’re Passionate About
Talk about your passions, hobbies, or what gets you excited. This lets followers know your vibe and adds personality to your profile. If you’re passionate about something specific, like fitness, writing, or fashion, bring that into your bio.
Example:
“Designing with a purpose, telling stories through visuals 🎨 | Helping brands create lasting impressions 💡 | Passionate about sustainable design ♻️.”
3. Highlight Your Achievements or Offerings
If you have a business, service, or personal achievements you’d like to showcase, this is where you can mention it. Maybe you have a book, course, or product that people should know about.
Example:
“Author of ‘Designing with Purpose’ 📖 | Offering 1:1 branding consultations 💬.”
4. Use Emojis for Fun & Visual Appeal
Emojis break up the text and make your Insta bio more visually engaging. They also help convey emotion or themes quickly, like how 🌱 could represent growth or sustainability, or 📸 could show that you’re a photographer.
Example:
“✨ Creatively inspired | 🌟 Helping businesses shine | 📸 Capturing life one shot at a time.”
5. Include Your Personal Motto or Philosophy
If you have a personal motto or philosophy you live by, add it. This helps people connect with your values and might make them feel inspired or motivated.
Example:
“‘Create, inspire, repeat’ is my mantra | Always learning, always growing.”
6. Add Social Proof (If You Have It)
Social proof can be a great addition if you’ve been featured in publications or worked with big-name brands. It shows credibility and helps build trust.
Example:
“Featured in [Magazine Name] & [Online Outlet] | Worked with [Brand Name].”
7. Call-to-Action (CTA)
A longer bio can still include a CTA that directs your followers toward your next step: booking a service, checking out your blog, or downloading a free resource.
Example:
“👉 DM for collabs | 🛒 Shop my latest designs below.”
8. Link to Something Important
Since Instagram only allows one clickable link, make sure it leads to something that’s central to what you do. You could use tools like Linktree, or just link directly to your website or product.
Example:
“👇 Tap below for my latest project.”
[Link to portfolio]
Example of a Longer Instagram Bio:
“Hey there! 👋 I’m Sarah, a passionate graphic designer & brand strategist with a love for storytelling 🌟. I work with creative entrepreneurs to build brands that resonate and stand out ✨.
Founder of [Your Company Name] | Creator of the ‘Branding Mastery’ course 📚. Featured in Design Today & Entrepreneur Weekly 🌍.
When I’m not designing, I’m exploring the world 🌍, trying new coffee spots ☕, and capturing moments on film 📸.
‘Design with purpose, live with passion.’
🔗 Check out my work & latest projects below!”
This gives a lot of insight into who you are and what you do while still staying fun and inviting. You can easily tweak the details based on your profession, interests, and goals.
